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	<title>Chris&#039; notes</title>
	<atom:link href="http://www.chrismaddern.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chrismaddern.com</link>
	<description>Chris Maddern&#039;s personal blog on the the web, development, entrepreneurship and life in general</description>
	<lastBuildDate>Thu, 03 May 2012 17:51:12 +0000</lastBuildDate>
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		<title>AppLaunch App Review Submission Platform &#8211; Public Beta</title>
		<link>http://www.chrismaddern.com/applaunch-app-submission-platform-public-beta/</link>
		<comments>http://www.chrismaddern.com/applaunch-app-submission-platform-public-beta/#comments</comments>
		<pubDate>Thu, 03 May 2012 17:45:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[AppLaunch]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[App Reviews]]></category>
		<category><![CDATA[App Submission]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1226</guid>
		<description><![CDATA[When looking for a better alternative to sending 100&#8242;s of emails to App review sites in an attempt to get them to review the new version of Corkbin, I drew a blank. There were PR Firms that would charge frankly-silly amounts of money to send the emails for me and do their &#8216;black magic&#8217;, but, [...]]]></description>
			<content:encoded><![CDATA[<p><a title="AppLaunch App Review Submission for iPhone" href="http://applaunch.us"><img class="size-medium wp-image-1250 aligncenter" style="padding: 0px; border: 0px; box-shadow: none; background-color: transparent;" title="png-1" src="http://www.chrismaddern.com/wp-content/uploads/2012/05/png-1-300x82.png" alt="" width="300" height="82" /></a></p>
<p style="text-align: left;">When looking for a better alternative to sending 100&#8242;s of emails to App review sites in an attempt to get them to review the new version of Corkbin, I drew a blank. There were PR Firms that would charge frankly-silly amounts of money to send the emails for me and do their &#8216;black magic&#8217;, but, not having frankly-silly-amounts-of-money to spend, that wasn&#8217;t an option.</p>
<p>I literally just wanted to get my description, press release and images in front of as many reviewers as possible and I didn&#8217;t have the list, or the time to send them all individually (mass-mails just go to junk).</p>
<p><a title="AppLaunch App Review Submission for iPhone" href="http://applaunch.us"><img class="alignright" style="margin: -30px -50px; padding: 0px; border: 0px; box-shadow: none; background-color: transparent;" title="png" src="http://www.chrismaddern.com/wp-content/uploads/2012/05/png-276x300.png" alt="" width="276" height="300" /></a>So, I decided to make it. <a title="App Launch Review Submissions for iPhone" href="http://applaunch.us">AppLaunch</a> is an affordable way to give your app launch a big press push by getting your App in front of hundreds of potential reviewers!</p>
<p>Check it out and I&#8217;d love to hear your thoughts&#8230; <a title="App Launch Review Submissions for iPhone" href="http://applaunch.us">AppLaunch</a></p>
<p><a title="AppLaunch App Review Submission for iPhone" href="http://applaunch.us"><br />
</a><a href="http://www.chrismaddern.com/wp-content/uploads/2012/05/png.png"><br />
</a></p>
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		<item>
		<title>Google Plus Gets Refresh &#8211; Looks Awesome</title>
		<link>http://www.chrismaddern.com/google-plus-gets-refresh-redesign-looks-awesome/</link>
		<comments>http://www.chrismaddern.com/google-plus-gets-refresh-redesign-looks-awesome/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 20:10:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1216</guid>
		<description><![CDATA[Just hopped in Google+ (who knows why) and I noticed that it looks completely different &#8211; and in a good way. I love the new sidebar &#8211; it genuinely looks awesome. Looks like they&#8217;re still completely missing the point, though! Check it out: http://plus.google.com]]></description>
			<content:encoded><![CDATA[<p>Just hopped in Google+ (who knows why) and I noticed that it looks <strong>completely</strong> different &#8211; and in a good way.</p>
<p style="text-align: center;"><img class="aligncenter" title="Google Plus Redesign Refresh" src="http://cloud.chrismaddern.com/3G2J1E3W0v3y1i0E0j2q/Screen%20Shot%202012-04-11%20at%204.07.42%20PM.png" alt="" width="427" height="350" /></p>
<p style="text-align: left;">I love the new sidebar &#8211; it genuinely looks awesome.</p>
<p style="text-align: left;">Looks like they&#8217;re still completely <a href="https://plus.google.com/116805285176805120365/posts/PZ1RG1QV1w7">missing the point, though</a>!</p>
<p style="text-align: left;">Check it out: <a href="http://plus.google.com">http://plus.google.com</a></p>
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		<item>
		<title>I hope that iOS 6 doesn&#8217;t have an &#8216;App Shopping Cart&#8217;</title>
		<link>http://www.chrismaddern.com/i-hope-that-ios-6-doesnt-have-an-app-shopping-cart/</link>
		<comments>http://www.chrismaddern.com/i-hope-that-ios-6-doesnt-have-an-app-shopping-cart/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 13:58:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1202</guid>
		<description><![CDATA[The IB Times just posted an article suggesting that iOS6 will be released before the iPhone 5 &#8211; this is not impossible as the timelines have been messed up a little bit by the late launch of the iPhone 4S but I do take issue with one of their predictions. App Store Shopping Cart Every time [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.chrismaddern.com/wp-content/uploads/2012/04/Improving-iOS-6-for-the-gamer.jpeg"><img class="wp-image-1205 aligncenter" title="Improving-iOS-6-for-the-gamer" src="http://www.chrismaddern.com/wp-content/uploads/2012/04/Improving-iOS-6-for-the-gamer-300x162.jpg" alt="" width="300" height="162" /></a>The IB Times just posted an <a href="http://www.ibtimes.com/articles/325498/20120409/iphone-5-release-ios-6-expected-features.htm">article</a> suggesting that iOS6 will be released before the iPhone 5 &#8211; this is not impossible as the timelines have been messed up a little bit by the late launch of the iPhone 4S but I do take issue with one of their predictions.</p>
<blockquote><p><strong>App Store Shopping Cart</strong></p>
<p>Every time you finish buying a new app from the App Store on your iDevice, iOS gets you back to the home screen. You have to visit App Store again in case you want another app to purchase.</p>
<p>If a feature like an App Store shopping cart is added to iOS 6, the user would be able to purchase several applications and download them at the same time.</p></blockquote>
<p>While I whole-heartedly agree that the current mechanism of finding an App, buying it, returning to the homescreen and then having to re-enter the store is really quite poor, the answer to this is definitely <strong>not</strong> an App &#8216;Shopping Cart&#8217; &#8211; at least I, as a developer on the store, hope not.</p>
<p><img class="alignright  wp-image-1210" title="shopping-cart-abandonment" src="http://www.chrismaddern.com/wp-content/uploads/2012/04/shopping-cart-abandonment.png" alt="" width="133" height="111" /></p>
<p>A large majority of purchases on the Store are impulse-purchases, that if given multiple steps (and multiple opportunities to question whether it&#8217;s a must-have or a want-to-have), users may <a href="http://www.goecart.com/support/shopping-cart-abandonment.aspx">abandon their shopping carts</a>. I would predict a pretty solid 20-30% drop in sales the day that feature launched.</p>
<p>So, what to do instead? Just do what the Store does when you redeem a promo code&#8230; it silently downloads the App to the home screen while you remain in the App Store. Perfect.</p>
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		<item>
		<title>Facebook and Dropbox iOS Hacks &#8211; How to stop that happening to your App</title>
		<link>http://www.chrismaddern.com/facebook-and-dropbox-ios-hacks-how-to-stop-that-happening-to-your-app/</link>
		<comments>http://www.chrismaddern.com/facebook-and-dropbox-ios-hacks-how-to-stop-that-happening-to-your-app/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 18:06:11 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1199</guid>
		<description><![CDATA[Store credentials in the System-provided Keychain. :) There&#8217;s a fairly simple example available here The Apple docs can be found here &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p>Store credentials in the System-provided Keychain. :)</p>
<p>There&#8217;s a fairly simple example available <a href=" http://useyourloaf.com/blog/2010/3/29/simple-iphone-keychain-access.html">here</a></p>
<p>The Apple docs can be found <a href="https://developer.apple.com/library/mac/#documentation/security/Conceptual/keychainServConcepts/iPhoneTasks/iPhoneTasks.html">here</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<item>
		<title>Another alternative to UDID in iOS: SecureUDID</title>
		<link>http://www.chrismaddern.com/another-alternative-to-udid-in-ios-secureudid/</link>
		<comments>http://www.chrismaddern.com/another-alternative-to-udid-in-ios-secureudid/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 21:59:34 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1185</guid>
		<description><![CDATA[I wrote just a day or so ago about OpenUDID &#8211; a third party, open-source library designed to replace UDID and provide the ability to track users across your Apps and through &#8216;the funnel&#8217;. Now, a competing free library has popped up, complete with it&#8217;s own splashy launch page &#8211; SecureUDID. The differentiation, is that [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-1186" title="png" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/png-300x141.png" alt="" width="300" height="141" />I wrote just a day or so ago about OpenUDID &#8211; a third party, open-source library designed to replace UDID and provide the ability to track users across your Apps and through &#8216;the funnel&#8217;.</p>
<p>Now, a competing free library has popped up, complete with it&#8217;s own splashy launch page &#8211; <a href="http://www.secureudid.org/">SecureUDID</a>.</p>
<p>The differentiation, is that SecureUDID uses a domain and a salt (basically a private token) to ensure that UDIDs are persistant, but private between Apps. Assumedly, a global UDID &#8216;salt&#8217; and domain could be shared to provide a standard default UDID e.g. using all 1s for both. This is both a feature (from the user&#8217;s Point of View, and some developers) and a weakness from other developers&#8217; points of view, however for what SecureUDID are trying to achieve, ubiquity isn&#8217;t required for them to prove useful to the developers that do choose to use them.</p>
<p>You can get SecureUDID source at GitHub.</p>
<p style="text-align: center;"><a href="https://github.com/crashlytics/secureudid" class="woo-sc-button  silver large" ><span class="woo-download">Get source at GitHub</span></a></p>
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		<item>
		<title>Dollar Shave Club Review &#8211; First Impressions</title>
		<link>http://www.chrismaddern.com/dollar-shave-club-review-first-impressions/</link>
		<comments>http://www.chrismaddern.com/dollar-shave-club-review-first-impressions/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:17:47 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Dollar Shave Club]]></category>
		<category><![CDATA[Shaving]]></category>
		<category><![CDATA[Subscriptions]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1149</guid>
		<description><![CDATA[I, much like the rest of America, watched a video about shaving a couple weeks ago. But not just any video about shaving; a video about commoditizing shaving and shaving goods to form a subscription service somewhat mis-named the Dollar Shave Club (it&#8217;s impossible to have a razor at your door for $1) Now, I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://www.dollarshaveclub.com/ref/3qu/111wohg"><img class="aligncenter size-medium wp-image-1170" title="dollar-shave-club" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/dollar-shave-club-300x150.jpg" alt="" width="300" height="150" /></a><center><a href="https://www.dollarshaveclub.com/ref/3qu/111wohg" class="woo-sc-button  silver medium" ><span class="woo-tick">Go to the Dollar Shave Club</span></a></center>I, much like the rest of America, watched a video about shaving a couple weeks ago. But not just any video about shaving; a video about commoditizing shaving and shaving goods to form a subscription service somewhat mis-named the <a href="https://www.dollarshaveclub.com/ref/3qu/111wohg">Dollar Shave Club</a> (it&#8217;s impossible to have a razor at your door for $1)</p>
<p><center><iframe src="http://www.youtube.com/embed/ZUG9qYTJMsI?rel=0" frameborder="0" width="480" height="300"></iframe></center></p>
<p>Now, I am a man, and I grow (admittedly somewhat disappointing) facial hair which up until now, the semi-disposable Gillette razors with maybe 2 blade-changes a year, have done a perfectly decent job of removing. Time to turn over a new page in the book of my shaving life.</p>
<p>After fighting with their site for a couple days to be able to order &#8211; hey, these guys aren&#8217;t about TechOps, they&#8217;re about fu*king amazing razors &#8211; I ordered my $6/mo package that would turn me in to a smoother, generally more awesome man.</p>
<p>Today they arrived and here is the handle and first set of blades.</p>
<p><a href="http://www.chrismaddern.com/wp-content/uploads/2012/03/DSC3.png"><img class="size-medium wp-image-1158 aligncenter" title="DSC3" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/DSC3-300x231.png" alt="" width="300" height="231" /></a><a href="http://www.chrismaddern.com/wp-content/uploads/2012/03/DSC1.png"><img class="size-medium wp-image-1156 aligncenter" title="DSC1" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/DSC1-300x233.png" alt="" width="300" height="233" /></a><a href="http://www.chrismaddern.com/wp-content/uploads/2012/03/photo-2.jpg"><img class="size-medium wp-image-1159 aligncenter" title="photo 2" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/photo-2-300x225.jpg" alt="" width="300" height="225" /></a><a href="http://www.chrismaddern.com/wp-content/uploads/2012/03/photo-2-copy.jpg"><img class="size-medium wp-image-1160 aligncenter" title="photo 2 copy" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/photo-2-copy-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>&nbsp;</p>
<p>The handle is weighty and very substantial feeling and I will admit &#8211; for $6 there definitely is a feeling of a surprisingly high degree of luxury&#8230; I guess that&#8217;s what you get when every other month they send you $1 worth of blades for your $6.</p>
<p>So, enough rhetoric&#8230; Are these razors any good&#8230;?</p>
<p>Yes. They glided along very happily both with and without shave gel &#8211; I thought about taking a video but nobody really wants to see me in the shower!!</p>
<p><img src="http://www.chrismaddern.com/wp-content/uploads/2012/03/5stars-300x61.png" alt="" title="5stars" width="150" class="aligncenter size-medium wp-image-1175" style="border:0px; padding:0px; background:none;-webkit-box-shadow:none; box-shadow:none" />I love the Dollar Shave Club. I love the concept, the simplicity, the ease and the price. They solved a problem that I (sort of) had and gave me a warm fuzzy feeling &#8211; almost that &#8216;new shoes&#8217; feeling, but for my face. In fact &#8211; id like to give them more money, I hope they branch out in to providing a shave gel as well and who knows what else!</p>
<p>Want to sign up..?</p>
<p><center><a href="https://www.dollarshaveclub.com/ref/3qu/111wohg" class="woo-sc-button  silver large" ><span class="woo-tick">Go to the Dollar Shave Club</span></a></center></p>
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		<title>iPhone App Cafe Profile Makes me Happy</title>
		<link>http://www.chrismaddern.com/iphone-app-cafe-profile-makes-me-happy-corkbin-iphone-wine-app-mentioned/</link>
		<comments>http://www.chrismaddern.com/iphone-app-cafe-profile-makes-me-happy-corkbin-iphone-wine-app-mentioned/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 21:25:08 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1138</guid>
		<description><![CDATA[I finally have an up to date profile on the iPhone App Cafe authors page :) This makes me happy: Chris Maddern I especially enjoy that we got the iPhone Wine App link in there :) Oh Search eng1nes, how you must be optim1z3d. :)]]></description>
			<content:encoded><![CDATA[<p><a title="iPhone Wine App" href="http://www.corkbin.com"><img class="aligncenter" title="Corkbin Logo" src="http://www.corkbin.com/images/corkbin.png" alt="" width="283" height="74" /></a></p>
<p>I finally have an up to date profile on the iPhone App Cafe authors page :)</p>
<p>This makes me happy: <a href="http://iphoneappcafe.com/author/chris-maddern/">Chris Maddern</a></p>
<p>I especially enjoy that we got the<a title="Corkbin for Wine iPhone" href="http://www.corkbin.com/iphone-wine-app"> iPhone Wine App</a> link in there :) Oh Search eng1nes, how you must be optim1z3d. :)</p>
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		<title>Alternative to UDID for iOS5 (UDID now banned)</title>
		<link>http://www.chrismaddern.com/alternative-to-udid-for-ios5-iphone-udid-now-banned/</link>
		<comments>http://www.chrismaddern.com/alternative-to-udid-for-ios5-iphone-udid-now-banned/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 15:15:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1121</guid>
		<description><![CDATA[So, the word on the street (Techcrunch even covered it), seems to suggest that UDID usage is now officially a rejection reason in the App Store, but Apple have never provided another alternative to uniquely identify a device that is less tightly coupled to the hardware. There have been a number of new systems put [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.chrismaddern.com/wp-content/uploads/2012/03/iphone-4s-1.png"><img class="alignright  wp-image-1125" title="iphone-4s-1" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/iphone-4s-1-275x300.png" alt="" width="165" height="180" /></a>So, the word on the street (Techcrunch even <a href="http://techcrunch.com/2012/03/24/apple-udids/">covered it</a>), seems to suggest that UDID usage is now officially a rejection reason in the App Store, but Apple have never provided another alternative to uniquely identify a device that is less tightly coupled to the hardware.</p>
<p>There have been a number of new systems put forward, using the MAC address, randomness shared between apps etc.. some proprietary and some open source.</p>
<p>From what I&#8217;ve found, the best alternative at the moment is AppsFire&#8217;s open source OpenUDID. It provides a persistent, shared-between-applications ID for the device which can be used for tracking users through purchases, ad-clicks and upgrades. It does however support the concept of &#8216;opting out&#8217; (if you implement an opt-out UI), so theoretically, another Application can allow them to Opt out and providing you choose to respect this you won&#8217;t get a UDID. You do however have the source though ;)</p>
<p>Usage:</p>
<p><p>
								<pre class="Plum_Code_Box"><code class="cplusplus">NSString* openUDID = [OpenUDID value];</code>
									</pre>
							</p> OpenUDID is available on GitHub and seems like a pretty robust way to go. If you&#8217;re thinking about submitting an Application update, it would definitely seem prudent to make the change for this release, or you may not make it to the Store!</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="https://github.com/ylechelle/OpenUDID/" class="woo-sc-button  silver large" ><span class="woo-download">Open UDID on GitHub</span></a></p>
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		<title>Radio Shack will not sell the new iPad without accessories</title>
		<link>http://www.chrismaddern.com/radio-shack-will-not-sell-the-new-ipad-without-accessories/</link>
		<comments>http://www.chrismaddern.com/radio-shack-will-not-sell-the-new-ipad-without-accessories/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 14:14:05 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1100</guid>
		<description><![CDATA[Feel like donating $30+ to the coffers of a company that seems not to understand that questions that begin &#8220;wouldn&#8217;t it be great if&#8221; don&#8217;t translate well to storepolicy? This is the question that the man at the Radio Shack was all but asking me while he was explaining their iPad sales policy. &#8220;No iPad [...]]]></description>
			<content:encoded><![CDATA[<blockquote>
<p style="text-align: left;"><img class="alignright  wp-image-1103" style="border: 0px;" title="RS_Stacked_c" src="http://www.chrismaddern.com/wp-content/uploads/2012/03/RS_Stacked_c.png" alt="" width="67" height="77" />Feel like donating $30+ to the coffers of a company that seems not to understand that questions that begin &#8220;wouldn&#8217;t it be great if&#8221; don&#8217;t translate well to storepolicy?</p>
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<p style="text-align: left;"><span style="text-align: left;">This is the question that the man at the Radio Shack was all but asking me while he was explaining their iPad sales policy.</span></p>
<blockquote><p><em>&#8220;No iPad sales without accessories&#8221;</em></p></blockquote>
<p>Read the full post over at the iPhone App Cafe: <a title="Radio Shack New iPad" href="http://iphoneappcafe.com/radio-shack-will-not-sell-the-new-ipad-without-accessories/">Radio Shack New iPad</a> Story!</p>
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		<title>Yahoo &#8211; If this was the Cold War &#8211; You just blew up the world!</title>
		<link>http://www.chrismaddern.com/yahoo-if-this-was-the-cold-war-you-just-blew-up-the-world-patents-are-deterants/</link>
		<comments>http://www.chrismaddern.com/yahoo-if-this-was-the-cold-war-you-just-blew-up-the-world-patents-are-deterants/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 15:11:05 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.chrismaddern.com/?p=1089</guid>
		<description><![CDATA[Yahoo has chosen to sue Facebook for the infringement of  a ridiculous, broad array of patents which are either unused by Yahoo, prior art clearly exists or frankly should never have been granted in the first place. This is the first such example of one web company suing another over their &#8216;patent bank&#8217; that I can [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo has chosen to sue Facebook for the infringement of  a ridiculous, broad array of patents which are either unused by Yahoo, prior art clearly exists or frankly should never have been granted in the first place. This is the first such example of one web company suing another over their &#8216;patent bank&#8217; that I can think of and is a trend that we should all be afraid to see pick up.</p>
<p>In this case, Facebook is in a position to defend itself; but if it becomes standard practice for the dying web giants to use their massive war chests of patents to sue startups, innovation on the web will become a lot harder and much, much more expensive.</p>
<p>For background:</p>
<a href="http://www.reuters.com/article/2012/03/13/us-yahoo-facebook-lawsuit-idUSBRE82B18M20120313" class="woo-sc-button  silver" ><span class="woo-">Reuters Artcle</span></a>
<blockquote><p>Dear Yahoo</p>
<p>Employing the metaphor of the Cold War for the current patent stand-off both between large <em>old</em> tech companies within themselves and with the smaller, nimbler, innovating ones; you just fired the warhead which leads to the destruction of the entire world.</p>
<p>It has been understood for some time now, that patents are very much like nuclear misles; they act largely as deterrents and <strong>defensive</strong> weapons. They are to be used against other tech companies only as a last resort and when any chance of a detente has been exhausted. They are not a resource which a company looking for new revenue streams to replace it&#8217;s former actual use of the innovation covered by these patents, can or should utilise.</p>
<p>Please reconsider this path &#8211; don&#8217;t ruin it for everyone.</p>
<p>I know the 90s had some questionable fads and awful music, but it&#8217;s still better than the entire world being blown up.</p>
<p><strong><em>Some random guy on the Internet</em></strong></p></blockquote>
<p>&nbsp;</p>
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